Offering Coaching & Mentoring for artists who want to elevate their Authenticity, Magnetism & Creative Mastery to the Extraordinary level & rise to top echelon
Who Am I?
I am Alan Freshman
I am here to help artists bring their A-game, hit peak performance and elevate their career trajectory to the elite level in the arts industry. I use a solution-focused and strategy-oriented coaching model empowering clients to map out and achieve both short-term and long-term goals.
By offering my ongoing support, motivation, and a safe space, artists can feel at ease discussing any life challenges or issues.
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How can I help you reach an elite level in the arts ?
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Mastery of
Art Medium
Elite artists have a command of their medium that lets them express ideas with clarity and power.
This comes from:
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Deliberate practice over many years
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Technical fluency that frees them to innovate
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A personal aesthetic that becomes unmistakable​
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But here’s the twist: Top artists don’t chase perfect technique. They chase distinctive voice. ​​​​
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3. Cultural Relevance &
Timing
Great art doesn’t exist in a vacuum. Elite artists tap into:
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The emotional climate of their era
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The anxieties, hopes, and contradictions of society
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The conversations people are already having
They don’t just make art. They make art that matters right now.​​​
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5. Strategic Networks & Gatekeepers
This part is uncomfortable but true.
To reach the top echelon, artists often need:
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Mentors
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Advocates
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Curators
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Critics
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Collaborators
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Patrons
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Influential peers​
Art is not just a creative field. It’s an ecosystem, and ecosystems run on relationships.
2. A Distinctive Voice or Vision
Elite artists have something that makes people say, “I know who made this.”
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This can come from:
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A unique style
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A unique perspective
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A unique philosophy
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A unique emotional tone
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A unique cultural lens
The top echelon is built on recognizability. If your work could be mistaken for someone else’s, you’re not there yet.
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4. Psychological Resilience
This is the underrated superpower.
Elite artists endure:
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Rejection
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Financial instability
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Creative droughts
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Public criticism
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Self-doubt
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Long periods of obscurity
The ones who rise are the ones who keep producing, even when the world is silent.
6. Consistency & Volume
Elite artists don’t make one great piece. They make many, across years, sometimes decades.
Consistency builds:
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Skill
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Audience trust
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Market value
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Cultural presence
The top echelon is built on bodies of work, not isolated masterpieces.
7. Risk-Taking & Innovation
Elite artists push boundaries.
They:
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Break rules
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Challenge norms
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Reinvent themselves
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Experiment publicly
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Fail publicly
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Evolve faster than their peers
Playing it safe is the fastest way to stay mid-tier.
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8. Professionalism & Discipline
This is the unglamorous part.
Top artists treat their art like:
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A job
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A business
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A mission
They show up even when they don’t feel inspired. They manage their time, their brand, their finances, and their opportunities.
Our Services
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Helps artists get clear about their career challenges and desired short-term and long-term goals
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Offers artists one-hour sessions for the short-term to help artists focus on specific areas like Mindset, Business Strategy Development, Goal Setting & Action Planning, or Accountability & Support
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(12 hours), ($1,800) Offers a comprehensive coaching & professional development program to help artists build a successful and sustainable art career. Provides 1-hour sessions each week or 4 times a month. Unlimited client support between weekly sessions.
Get Your Hands on my
Photo Book
My Photo Book celebrates the 35th anniversary of my photography from the mid-eighties to the present. I capture portraits of people on the streets of New York City and their enormous range of human emotions. The photographic journey then shifts away from the streets, and I begin to compose abstract, organic figures with driftwood, rocks and other materials found in nature.